So… how exactly does this work?
Let us explain our process.
At the onset of joining the program, you will be assigned an experienced marketing consultant who is also a professional certified coach!
You will have all the control when it comes to making the commitments in your marketing plan. After all, this is an investment in yourself, your professional experience—in making your dreams come true. And part of that dream is to enjoy yourself while becoming a successful attorney, accountant, engineer, consultant, retailer, writer, presenter, coach--whatever it is that you want to spend your time doing while earning a comfortable living!
We will start by asking you three sets of questions to help you create the Perfect Marketing Plan for you and your business. Your coach will give you a proprietary questionnaire for you to fill out. (You will answer as completely and honestly as you can); however, whatever parts you find difficult or challenging, your coach will walk you through. The questionnaire consists of primarily three sections:
- Where are you now?
- How did you get here?
- Where would you like to go?
This questionnaire isn’t long, but how long it takes for you to complete it depends on a variety of factors—like how in touch you are with what you’d like to achieve in your professional experience. To give you an idea, we’ve had people complete this in as little as 45 minutes and some who have taken 5 hours working with their coach to complete it. When you sign up for the program and schedule three 45-minute one-on-one sessions with your coach, you will be given full access to the complete questionnaire. You and your coach will work together (via telephone and e-mail) conducting independent research in your marketplace on your behalf to complete this process in only 6 weeks, scheduling one-hour sessions every 7-10 days until you have completed the questionnaire.
Your marketing coach will also conduct independent research on your behalf in your marketplace. At the end of this 6 week process, your coach will deliver a well-thought-out marketing plan that provides a clear, specific overview of your business, including:
- Your core offering
- Your value proposition
- Opportunities in your marketplace
- Your target audience
- Appropriate venues (such as targeted publications, organizations, conferences, or social media forums)
Click ‘View Sample Marketing Plans’ to see what your marketing plan might look like!
By the time you get your customized marketing plan (6 weeks) it will all make sense.
Your customized marketing plan will deliver:
- Your Ideal Client/Customer
- Your Value Proposition
- Identified Differentiators (to outshine your competition)
- Daily, weekly or monthly tasks that you can comfortably commit to (no more than 2–5% of your overall time)
- A means by which you will track your efforts in order to gauge your success so you can focus on (and maximize) what works
A word to the wise
Come to this process open-minded! We have started sessions for people who come with what they think they want to achieve only to realize a totally different slant on their ideal client or uncover a desire to launch a whole new branch of service or product as a result of this exercise. Recently, we started discussions with a professional about a healthcare niche, only to switch over to targeting auto dealerships—much to her relief.
Be careful what you wish for—we will make your dreams come true!